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  • Build your Brand to Increase Sales with Custom Candles

Build your Brand to Increase Sales with Custom Candles

Sean McCormick   12 February 2019 

We live in a world which is connected like never before. The internet, social media and smart phones enable vast distances to be traversed by the hit of an enter key or the swipe on a screen.

Customers and clients that were once happy to be guided by what was available in store or your expert advice have now researched prices on line or created a gallery of images creating their perception of the ideal product.

In retail, it used to be that you could obtain the right to be the sole distributor of a brand or product in your area and your customer would have to travel some distance if they wanted to get that brand from another store. If you had the brand in stock, presented it in a clean and tidy fashion and provided a good level of customer service, your customer would buy from you.

With the proliferation of online stores you are competing against businesses selling the same product from all around the world. They may have cheaper rents, cheaper staffing costs or volume discounting which means they can sell it cheaper than you.

Customers may come into your store already having seen a branded product at half the price on Best Buys or Ebay. You provide a better level of service and the product is there, but is that enough for the average person to buy the product from you?

My question to you is, why compete? Why not create something that customers can’t get from anyone else but you?

Every retailer has a story to tell, whether it’s how they were founded, why they decided to enter the industry, or a passion that turned into a business.

Why not incorporate that story into your own brand? With your own brand who are you competing against? Nobody else has it but you. Create your own pricing strategy, be more flexible with your offer when receiving client feedback and create a point of difference from your competitors.

While customers will have a general idea of the price of other similar type products, you have the opportunity to sell the benefits of your brand that justifies the price you charge. Can you do that with 3rd party commercial brand?

Here at Southern Lights, we assist retailers just like you to create your own brand. Our inhouse creative team has over 25 years retail experience so we can help shape your ideas into a viable retail offering.

We have the capacity to produce extremely large orders for multi store chains, but the flexibility to produce small orders enabling you to begin your own brand journey without a huge cash outlay.

Give us call to find out how easy it is to create your own brand.

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  • Address: Unit 16/1440 New Cleveland Road, Chandler, QLD, 4155
  • Phone: 07 3518 2118
  • Email: hello@candleco.com.au

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ABN: 20 127 970 594
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Welcome to our website. If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Southern Lights Candle Co’s relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.

The term ‘Southern Lights Candle Co’ or ‘us’ or ‘we’ refers to the owner of the website whose registered office is Unit 16/1440 New Cleveland Road, Chandler, QLD, 4155. Our ABN is 20 127 970 594. The term ‘you’ refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

  • The content of the pages of this website is for your general information and use only. It is subject to change without notice.
  • Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
  • Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
  • This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
  • All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.
  • Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.
  • From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
  • Your use of this website and any dispute arising out of such use of the website is subject to the laws of Australia.

Privacy Policy

This privacy policy sets out how Southern Lights Candle Co uses and protects any information that you give when you use this website. Southern Lights Candle Co is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Southern Lights Candle Co may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

 

What we do with the information we gather

We use this information to understand your needs and provide you with a better service, including the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

 

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

If you believe that any information we are holding on you is incorrect or incomplete, please contact us soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

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Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

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